Google Recently Made A Silent introduction to its biggest algorithm change in last three years, “Hummingbird”

 

 

Google Recently Made A Silent introduction to its biggest algorithm change in last three years, “Hummingbird”

On Google's 15th birthday, It silently, introduced its biggest algorithm change, Hummingbird. It is the second biggest change ever in the history of Google. Google’s biggest algorithm change was "Caffeine" update in 2010, which sped up Google's indexing of sites and delivery of search results.

Hummingbird is not a new algorithm update like Panda or Penguin. It’s an entire new algorithm. Panda and Penguin are just the portions of the bigger algorithm. Hummingbird is the actual bigger algorithm. Google has turned up around for fifteen years now, and Hummingbird is apparently among the biggest things they’ve done to the algorithm yet.
The company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.




Google is working to keep bounded with the development of Internet usage. As search queries get more complicated, traditional "Boolean" or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

Up till the effects haven't been anywhere on the world wide nearly as severe as Google's "Panda" optimization back in February 2011. Panda was intended to penalize pages with attributes common to link farms or other low-quality sites: keyword stuffing, heavily duplicated content within the same domain, many links on one page to the same pages, and so on. Though Panda did pushed a lot of junk sites further down into Google's page ranking, it also forced a great many genuine site owners to retool much of their own content.

The greatest enlightening thing about Hummingbird is in what way it reflects an ongoing change in the demands people are making on search engines. Keyword queries are giving way to longer, more elegant questions, driven at least in part by voice searches. The more Google assists such features, the more people assume the results to be useful and complete, so further ramp-ups of this kind are almost certainly on the way.